As many agents do, I'm always looking for new ways to market my listings and find new ones, especially, during these slow times. While reading RIS Media's Real Estate magazine this month I found a few new ways to find prospects that I hadn't seen before. These ideas were in an article written by Darryl Davis. The magazine only had the first 5 or 15 ideas listed so I cheated and found them all online here. Listed below are a few intriguing ideas that might work for me.
- The first interesting idea I found was working a high turnover area. This article described printing a list of homes from the MLS in the past few months and analyze it by neighborhood. The article actually described looking at the strengths and weaknesses of the brokerage that lists most of the houses in that neighborhood.
- Another idea was a call to action seminar. This method appears to recommend you hold a public seminar describing how to market a home, hold an open house, utilize creative financing or help buyers search for homes faster. These public seminars allow you to gather public attention and represent yourself as an expert.
- Another interesting approach is the work "orphans". The orphans in this context are clients that were represented by an agent who is no longer with your company or in the business.
I am always looking for more marketing ideas, especially in a slow market. I wish you had put all 15 ideas in the article.
Godd ideas Bill. I asked my company for "orphans" quite awhile ago. I don't think they are set up to find those. I may have to encourage them further. Thanks.
Hi Maria,
I didn't make the link very large but there is a direct link to all 15 ideas.
Here it is again.
http://rismedia.com/wp/2008-06-12/15-powerful-ways-to-find-prospects-and-become-a-stronger-agent/
True, we've got to be able to change marketing strategies as the markets change. Those who don't will not be in the in the business - and many have already left.
BTW, my wife and I were just talking about Paducah last nighth - home of one of our favorite singers, Steven Curtis Chapman.
All good ideas. We always have to all keep looking for new opportunities.
Yes, that's right. Steven Curtis Chapman is from here. He lives in Nashville now. Being such popular artist he has a busy schedule and isn't able to come home often - so I understand, I don't know him personally. His family still own the music store in Lone Oak.