Ever want to advertise on a popular local web site but didn't want to pay the outrageous fees they charge? This might be a way for you to pay a lot less. A lot less!
Use Google's AdWords advertising? For anyone not familar with it, this pay per click service, their cash cow, allows you to easily place ads on their web site. You specify how much you want to spend, what keywords you want you ad to match and your web site gets hits.
I use it, I get out of towners that contact me about properties in my region. I limit my spending to $50 per month. I got a sale because of it a few weeks ago. These buyers called me just because they saw my name first on the search engine. I wish it was always that easy!
Anyway, they have a really great new addition to the service. They call it the "Placement Tool". Some other ad sites have been doing it for a while but Google just followed suit.
The Placement Tool works in conjunction with Google's content network. The content network refers to the ads that are placed on other web sites instead of Google's site. The owners of these web sites get a portion of the money paid for each click on their web site. Google gets the other portion of the money.
Here's the great part! This new feature allows you to pick which web sites you want your ad displayed on in their content network. For example! I'd like to advertise on our local NBC television station but I really don't want to pay their outrageous fees. Since they have Google ads on their web site I can get on their site using those for a fraction of the fees they charge.
The Placement Tool allows you to select what web sites you want you ad placed in several different ways. My favorite being the URLs. You can also select by Demographics, web site topics or categories.
I'd love to hear stories from others about how you've used it.
I guess everyone needed to hear this and your helping out, i just hope the cat does'nt get out of the bag in my area, as this is a great tool.
Hmm,
I did not think about it. Interesting. You set the limit to $50 a month? Can't figure how can this work for you. Is it just pennies per click?
Thanks
Bill, thanks for sharing this. I have been educating myself about Google AdWords before jumping in.
Hi,
If you are not familiar with Google AdWords system, you can use some Professiona AdWords Consultants to manage your campaign.
Mario
www.gemmead.com
Jon: You specify how much you want to pay for clicks. You can specify the amount or you can let Google do it automatically. There are advantages to both methods. On Google's web site the ads on the right are listed vertically. The more you offer for each click the higher your ad is. Someone who bids more than you will show up before your ad does.
If you specify a maximum amount of, say $50 / month, then Google will, by default, set your daily limit to $50 / 30 days = $1.67 / day. Once you've spent that much per day Google will not show your ads again until the next day.
Of course, you only pay when someone clicks on you ad. Your ad will actually be shown hundreds or thousands of times. You set the content of the ads, you can have more than one. It's got lots and lots of options - which can make it difficult to understand sometime.
The average amount I pay on most keywords is about 60 cents. Some keywords I pay more.
Also, Google has something called Analytics. With it you can track all kinds of info about your web site. I aquait it to a hit counter on steroids. It's much more useful than a simple counter. You can see what keywords people are typing into the search engines. These words they searched for on Google is what led them to your site. You can use that info to tweak your online marketing. You can also see a general idea of where these visitors are located and a lot more.
Yahoo has a similar ad site as well. I use their service in the same way. I also have an account with Bidvertiser.com that allows me to advertise on specific web sites that have Bidvertiser ads.