I have a complaint against Jeep's marketing team. What does this have to do with real estate? If you set asking prices for homes or other products or services it affects you too.
As I sit here working on my computer, I again hear the Jeep commercial saying something like buy a Jeep, at full price, and get gas for $2.99 per gallon for the next 3 years.
Is it just me or does anyone else realize the marketing mistake made in this ad?
The 99 cents is supposed to make items appear cheaper. In this particular offer, discounted gas for 3 years, why would you want the offer to appear cheaper or discounted? IMO you would want it to appear higher so the viewer thinks they're getting a good deal. Pricing using .99 is supposed to emphasize the $2. This makes viewers think they are getting gas for $2.00 per gallon.
IMO, this ad should say get gas for $3.00 per gallon for the next 3 years, not $2.99
More info concerning the 99 cent pricing strategy at http://www.post-gazette.com/pg/06351/746545-28.stm
Am I crazy in thinking this?
I guess it depends on each individual consumers perception. In real estate I always go with 95. I took a lease listing recently asking for $1300, Im marketing at $1295 and it just sounds better at least.
Hi Mike,
When you set the price ending with 95 you do that so it appears slightly cheaper. But, why would do that when you are trying to give away something? For instance, if you were holding a raffle where the prize is $1000, you wouldn't want to say the prize was $995 would you? It makes you raffle prize sound less than what it really is.